Competition is a very rough battle in the marketing arena. But however rough all the edges may seem, every sides has to be perfectly polished to glitter and spark. Glass cutting was a passionate art to Daniel even though it was taught to be a job by his late father who owned a small glass cutting factory towards the end of the 18th century. Today, the art and the small business that Daniel Swarovski have learned to love will be loved by millions of people all over the world for all its glitters and shine. It was the brilliance made by the passion and love for the glass crystals that made Swarovski crystals stood among the rest despite heavy competition on the global crystals business. Heavy competitors like China and Russia seem invincible but it was the name, Swarovski that made it more than just a glittering crystal.
Celebrity fashion is a Swarovski galore.
ski The Swarovski crystal found its best ally in this generation that sees beyond the shine of a crystal. Swarovski and fashion together rock in glittering experience. Swarovski has become the art of captivating glittery fashion!
Everyone was dazzled when Rihanna wore her nude Swarovski dress in the CFDA annual event. Queen Bey was in great fashion every time a Swarovski adorned her outfits. Fans just cant help but bedazzled on every Swarovski studded outfit Lady Gaga wears. Katy Perry roars as she wows everyone with her Swarovski gowns. And the list goes on and on...
Daniel's dream shines.
Today, one can find the dazzling Swarovski in almost every fashion statement of any kind.
The crystal business that Daniel bloomed brilliantly have dazzled millions around the world, Swarovski today was managed by Daniel's great great grandchildren including Nadja who was the lone woman on the team.
[photo owned by the telegraph]